![]() Several articles have pointed out that Fenty kicked off a wave of social media marketing prominently featuring people of color. Where Fenty does stand out is in their combination of product and marketing. ![]() In that regard, Fenty’s shade selection is no different than the most inclusive US mainstream brands in having a large number of shades across a wide range. Both Japanese and Indian beauty brands primarily cater to customers that have, on average, lighter skin than that of Americans.Īs for Fenty, the breadth of their foundation product holds up abroad (at least in comparison to these three countries).Nigerian beauty brands focus their efforts on primarily darker shades.They might favor lighter skin tones, but they cover most of the shades across the spectrum. US bestsellers have the largest total number of shades (i.e., the most resources).Given all of our data, here’s what we can say: So how valid is her comeback? Actually, there’s a way to find out- with data. still ashy □□♀️” and “shook.” In other words, Rihanna was implying that Make Up For Ever’s foundation lacked range and would still leave people of color looking “ashy” or slightly gray. She quickly shot back with two comments: “lol. Shortly after Fenty’s launch, they challenged the newcomer in an Instagram post noting that 40 shades of foundation was “nothing new” since they’ve had 40 shades since 2015. Its claim to fame: the foundation launched with 40 shades “made for women of all skin colors & undertones."īut as it turns out, a few other brands had 40 or more shades too, including Make Up For Ever, who was not about to let that fact go unnoticed. Use our virtual try-on tool to see it for yourself.Rihanna made headlines last fall when she launched Fenty Beauty, an intentionally inclusive makeup line created “so that women everywhere would be included.” Fenty’s liquid foundation product, Pro Filt’r, was so groundbreaking that it made it onto Time’s 25 Best Inventions of 2017 list. With options like our Born This Way 24-Hour Longwear Matte Finish Foundation and Born This Way Flawless Coverage Natural Finish Foundation in over 30 different shades, you’ll be all set with a foundation that’s just right for you. ![]() Once you’re done, we’ll make sure you get a foundation recommendation that’s made with your skin tone and type in mind. It only takes a minute or two to answer the questions in our foundation match quiz. Additionally, you can note your top skin concern, such as blemishes, redness, or texture. ![]() Our find my foundation shade quiz also includes questions about your skin type, whether it’s dry, oily or both. But the right cosmetics color is only one part of the equation. That includes your skin shade, from fair to medium to deep, as well as a skin undertone test, whether yours is rosy, golden or neutral. The Too Faced foundation match finder is designed to complement your skin in every way. Learn more about the foundation shade finder at Too Faced. We’ll make sure you get a cruelty-free, foundation that’s suited to your skin type, too. Plus, our foundation matcher goes beyond just how to find your foundation shade match for your skin tone. By answering a few simple questions, you’ll get a makeup recommendation that’s completely customized to your skin. Find your perfect match with the shade finder foundation quiz at Too Faced.
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